HOKA

I developed a series of premium HTML5 display banners for HOKA, combining front-end development with motion design to create rich, high-performance advertising experiences.

One of the main challenges was showcasing the footwear in a way that felt more immersive than a traditional banner. Instead of relying on standard animations, I integrated pre-rendered 3D image sequences and used GSAP to create the illusion of smooth 360° product rotation directly within the banner. This approach delivered the visual impact of an interactive 3D experience while remaining lightweight, performant and fully compatible with display advertising platforms.

Alongside the product animation, I built responsive, production-ready banners that met strict file size and performance requirements, ensuring a consistent experience across browsers and devices.

Responsibilities

• HTML5 banner development
• GSAP animation
• 3D image sequence integration
• 360° product presentation
• Performance optimisation
• Cross-browser compatibility
• Production-ready banner implementation