APPLE PAY

Apple Pay campaigns are built around simplicity, clarity and trust. My role was to bring these principles into motion by creating a series of campaign animations that showcased different payment experiences across iPhone, Apple Watch and illustrated scenarios.

Working within Apple's visual language and brand guidelines, I developed UI animations, 2D motion graphics and seamless transitions that communicated each payment journey in a clear and engaging way. Every animation was carefully crafted to feel effortless, supporting the message without distracting from the product itself.

The campaign assets were designed for multiple digital placements, ensuring consistent motion behaviour and visual quality across different formats while maintaining Apple's clean and minimal aesthetic.

The result was a collection of polished campaign animations that helped demonstrate Apple Pay's everyday use cases through clear storytelling, refined motion and intuitive product interactions.

Responsibilities

• UI animation
• 2D motion graphics
• Product storytelling
• Campaign animation
• Motion design
• Interaction animation
• Multi-format campaign assets
• Design system consistency