NETFLIX

Netflix NEXT was a campaign designed to promote upcoming content across a variety of digital channels. The challenge was to create motion that could capture attention instantly while staying true to Netflix's bold and recognisable visual identity.

My role was to create motion graphics, 2D animation and kinetic typography that brought the campaign messaging to life. Rather than treating each asset as a standalone piece, I developed a flexible motion approach that could be adapted across multiple formats while maintaining a consistent look, feel and pacing throughout the campaign.

The animations were produced for a wide range of outputs, including social media and Digital Out of Home (DOOH) screens. Every piece was designed to deliver clear messaging within just a few seconds, using strong typography, dynamic transitions and energetic motion to maximise impact across different platforms and screen sizes.

The result was a cohesive campaign that maintained a consistent visual language across every touchpoint while giving the Netflix NEXT campaign a bold, engaging and highly recognisable motion identity.

Responsibilities

• Motion graphics
• 2D animation
• Kinetic typography
• Campaign animation
• Social content
• DOOH content
• Multi-format adaptation
• Motion design